Here’s a question for all you hard-working Sales & Marketing folks:
Do you ever wish you had a GPS navigation app that shows your top accounts, so you can actually see what led them to you in the first place (1st touch point), what they’re most interested in (consumed content), and where they need to go next to reach their destination (closed won)?
Just imagine how much guesswork this could help eliminate, how much more effective your GTM efforts could be, and how quickly you could act to help stir your accounts down the sales funnel.
Journeys by InfiniGrow – Add to Chrome
Only problem is —
- Lack of end-to-end, multi touchpoints visibility – And if you think you do, also think about the messy data your current attribution tool is relying on for reporting.
- Missing data – Marketing, Sales & Rev Ops teams are struggling to get a clear, detailed view of their target accounts’ interactions across touchpoints and channels.
- Fragmented data – Crucial data is usually siloed because it stems from a growing pile of sources, making it almost impossible to align efforts, make quick & informed GTM decisions, and execute effectively.
- Lack of collaboration – In most cases, Sales & Marketing teams work next to each other instead of with each other, despite having the same end goals. This misalignment leads to inefficiency and missed opportunities.
If only there was a simple way to hone in on high stake deals and maximize cross-teams collaboration, without having to spend precious budget on heavy duty solutions that call for heavy duty integrations. Oh, wait —
Introducing: Journeys by InfiniGrow
This is a free Chrome add-on designed to give you & your team highly detailed visibility into the true journeys of your strategic accounts.
In essence, it maps and normalizes activity data from multiple Salesforce objects and external channels (using read-only access so your CRM data is never messed with), giving you a complete, unified picture of your strategic account journeys. It’s knowing where your accounts are heading by understanding the full context of where they’ve been.
I’m personally quite proud of this one, because it offers a quick & hassle-free solution to the very common pains above, and is both an easy win for Marketing & Sales teams, and extremely simple to set up on the other.
Learn more about Journeys by InfiniGrow
It’s all about insights you can trust (and act upon)
- Journeys by InfiniGrow incorporates leads-to-account matching. Meaning, leads that are not directly associated with opportunities are matched to their relevant account, so you can view their true start-to-end story.
- Field history logging automatically captures the history of fields that contain any touchpoint data, and extrapolates that history into touchpoints on the journey timeline so you can see the full scale of each journey, instead of just first / last touchpoints.
- Deduplication automatically merges contacts into a single entity when several contacts / leads exist — to ensure your view is the cleanest possible.
- IP deanonymization logs anonymous touchpoints and matches them to their relevant account based on IP, so you can see when a contact has engaged with you, even in cases where there’s no CRM match.
- Automated lead source mapping pulls fields that contain activity data — such as lead sources, program fields, campaign objects, etc. — and relies on AI to map them to their relevant channels.
But visualizing complete journeys across touchpoints and business outcomes goes beyond data. It gives you the ability to do something about it, which is quite literally a game-changer.
Like identifying the most effective touchpoints, capturing previously missed interactions (e.g. website visits, content consumption, and ad impressions), and even real-time Slack alerts that notify you on each new account activity.
In other words, Journeys by InfiniGrow is not just a rear-view mirror. It’s a practical tool that helps you personalize your ABM strategy, respond on the fly, seize opportunities to engage with your champions and decision-makers, and nurture valuable relationships.
All without spending a single dollar, PS or onboarding.
TLDR
- Messy and fragmented data shouldn’t keep Marketing & Sales teams from making good decisions around their GTM strategy. It all comes down to visibility based on data you can trust.
- Leveraging real-time, end-to-end tracking of strategic account journeys offers a holistic view of their touchpoints across channels and platforms. The result is the ability to act, react, and plan accordingly without skipping a beat.
- Putting these valuable insights to use encourages Marketing & Sales teams to join forces around ABM tactics and highly personalized campaigns, so they can nurture opportunities, cement relationships, and push deals forward — together.
Sounds too good to be true? Don’t take my word for it. Put Journeys by Infinigrow to the test, set it up in a couple of minutes, and embark on a new Journey(s).
