Q&A with Marketing Leaders: Joel Gaudeul, Chief Marketing Officer at Mention
Joel Gaudeul, CMO at Mention, joined us to talk about B2B marketing planning and how he and his team plan and execute their marketing strategy.
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Helping B2B SaaS companies grow with the best marketing planning tips and insights
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Q&A with Marketing Leaders: Kyle Lacy, VP Marketing at Lessonly
Kyle Lacy, VP Marketing at Lessonly, sat down to talk about his marketing planning at Lessonly and how he prioritizes customer experience when building his plans.
Q&A with Marketing Leaders: Ramel Levin, VP Marketing at Stratoscale
Ramel Levin, VP Marketing at Stratoscale, discusses his approach to B2B marketing planning and how he evaluates the success of his marketing plans.
7 Steps to Getting Your B2B Marketing Budget Increase Approved
Among all the topics of discussion between CMOs and Finance/Management, one stands out as the most uncomfortable of all. Budget increase requests. Discussions relating to
Q&A with Marketing Leaders: Ahin Thomas, VP Marketing at Backblaze
Ahin Thomas, VP Marketing at Backblaze, joined us to talk about his approach to marketing planning, testing new channels and organizational alignment.
Great Marketing Leaders Play Nicely with Finance – Here’s How
The relationship between marketing and finance is one filled with misunderstandings, poor communication and lack of transparency. Here’s how to fix that!
Q&A with Marketing Leaders: Andrew Capland, Director of Marketing at Wistia
Andrew Capland, Director of Marketing at Wistia, joined us to talk about his approach to marketing planning and how he breaks down his goals into an actionable marketing roadmap.
How to Build Effective Marketing Goals in B2B SaaS
The ability to create marketing goals that directly correlate with the success of the underlying business is an important skill for marketing leaders in any company type.
Q&A with Marketing Leaders: Max Altschuler, VP Marketing at Outreach
Max Altschuler, VP Marketing at Outreach, gave us his perspective on the importance of aligning your organization around your marketing plan and constantly testing new marketing channels.
