We got to sit down with Kipp Bodnar, CMO at HubSpot, to hear how he goes about marketing planning at a large company and his process for including his team in the process.
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In our latest Q&A with Marketing Leaders, we were joined by Tricia Gellman, CMO at Drift, to discuss her perspectives on B2B Marketing Planning and how she aligns her marketing organization around their goals.
Lauren Mead, CMO at TimeTrade, sat down with us to talk about her approach to B2B marketing planning, strategy and how she selects marketing channels to hit her goals and KPIs.
Inaccurate data can cause catastrophic problems for your marketing organization. In this post, we will cover the top data mistakes that B2B marketing leaders need to avoid when building their marketing plan for 2020.
James Winter, VP Marketing at Brandfolder, tells us how he creates his B2B marketing strategy, sets his marketing goals and aligns his marketing organization at Brandfolder.
Marketing Attribution is a complicated concept. Many different attribution models exist and there are a lot of questions marks about which is the best model to use in B2B SaaS and what is the best way to measure the effectiveness of marketing.
Jeanne Hopkins, CMO of lola.com, joined us to discuss how she approaches B2B marketing planning and strategy at her organization.
Joel Gaudeul, CMO at Mention, joined us to talk about B2B marketing planning and how he and his team plan and execute their marketing strategy.