How to Build Your Marketing KPIs For 2020
In order to lead your b2b marketing organization to success, you need to be able to set clear KPIs. Here’s some tips on creating KPIs for your 2020 marketing planning,
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The Top Data Mistakes for B2B Marketing Organizations to Avoid When Planning 2020
Inaccurate data can cause catastrophic problems for your marketing organization. In this post, we will cover the top data mistakes that B2B marketing leaders need to avoid when building their marketing plan for 2020.
Q&A with Marketing Leaders: James Winter, VP Marketing at Brandfolder
James Winter, VP Marketing at Brandfolder, tells us how he creates his B2B marketing strategy, sets his marketing goals and aligns his marketing organization at Brandfolder.
The Top Marketing Attribution Models for B2B SaaS
Marketing Attribution is a complicated concept. Many different attribution models exist and there are a lot of questions marks about which is the best model to use in B2B SaaS and what is the best way to measure the effectiveness of marketing.
Q&A with Marketing Leaders: Jeanne Hopkins, CMO at lola.com
Jeanne Hopkins, CMO of lola.com, joined us to discuss how she approaches B2B marketing planning and strategy at her organization.
Q&A with Marketing Leaders: Joel Gaudeul, Chief Marketing Officer at Mention
Joel Gaudeul, CMO at Mention, joined us to talk about B2B marketing planning and how he and his team plan and execute their marketing strategy.
Q&A with Marketing Leaders: Kyle Lacy, VP Marketing at Lessonly
Kyle Lacy, VP Marketing at Lessonly, sat down to talk about his marketing planning at Lessonly and how he prioritizes customer experience when building his plans.
Q&A with Marketing Leaders: Ramel Levin, VP Marketing at Stratoscale
Ramel Levin, VP Marketing at Stratoscale, discusses his approach to B2B marketing planning and how he evaluates the success of his marketing plans.
7 Steps to Getting Your B2B Marketing Budget Increase Approved
Among all the topics of discussion between CMOs and Finance/Management, one stands out as the most uncomfortable of all. Budget increase requests. Discussions relating to
