INFINIGROW BLOGHelping B2B SaaS companies grow with the best marketing planning tips and insights
Max Altschuler, VP Marketing at Outreach, gave us his perspective on the importance of aligning your organization around your marketing plan and constantly testing new marketing channels.
Randy Frisch, Chief Marketing Officer at Uberflip, talk about the importance of data analysis and forecasting when marketing planning.
We analyzed real marketing and budget data from leading SaaS companies and identified the top channel trends for this year. From our analysis of 116 B2B marketing plans, 8 key trends emerged.
Meagen Eisenberg, Chief Marketing Officer at TripActions, talks about the importance of organizational alignment in marketing planning.
Cathy Patalas, Chief Growth Officer at Woodpecker, talks about the challenges associated with long term marketing planning.
Mikkel Plæhn, Director of Growth Marketing at Falcon.io, discusses the importance of a company’s vision and mission in creating marketing plans and strategies.
Hollie Wegman, VP Marketing at Segment, sat down with us to discuss her approach to marketing planning at scale, including the importance of her team to the process.
Today, we got to interview one of the most creative marketers in B2B SaaS, Amit Bivas, the VP of Marketing at Optimove, about how he approached marketing planning.
We were really fortunate to be able to interview one of the most impressive professionals in B2B SaaS marketing, Gal Fontyn from WalkMe
If you’re a marketer that’s active in the social realm, there’s a good chance you know, or have heard of Hillel Fuld.
As the journey of providing you with the latest and greatest insights continue, it’s time for another interview with one of the big guns – Tamir Jerby. Tamir is the VP Growth at Lemonade, a fascinating insurance company offering homeowners and renters insurance...
As part of the journey of providing you with the latest and greatest insights about marketing planning, we continue to interview marketing leaders who inspire us and the entire industry. We’re more than happy to let you pick into one of the brightest minds in B2B...
In order to provide you with the highest quality insights and practical advice, we have decided to interview some of the industry marketing leaders to discuss the best practices of marketing planning and to get their point of view on the job and its challenges. When...
Guesstimate time is over. Marketers today understand that decisions can’t be based only on instinct. You need to base your marketing strategy on data.
We all know the routine. The new marketing budget arrives at the end of the year. Yay! But wait… What the hell should you do with it?