Q&A with Marketing Leaders: Scott Leatherman, CMO at Virtana
Scott Leatherman, CMO at Virtana, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.
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Marketing attribution and marketing planning tips, data and insights for B2B marketing leaders
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Q&A with Marketing Leaders: Aviv Canaani, VP Marketing at Workiz
Aviv Canaani, VP Marketing at Workiz, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.
5 Best Practices for Managing a B2B Marketing Budget
These 5 Best Practices can help B2B marketing leaders improve their marketing budget management skills and drive better results for their marketing organization.
Q&A with Marketing Leaders: Eytan Buchman, CMO at Freightos
Eytan Buchman, CMO at Freightos, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.
Why B2B Marketing Leaders Need To Stop Marketing Planning in Spreadsheets
We’ve outlined the top reasons why B2B marketing leaders need to stop marketing planning and budgeting in spreadsheets.
[Data] The Impact of COVID-19 on B2B Marketing Organizations
We interviewed 214 B2B marketing leaders to better understand the impact of COVID-19 on B2B marketing plans, budgets and performance.
Q&A with Marketing Leaders: Gaetano Nino DiNardi, Director of Demand Generation at Nextiva
Gaetano Nino DiNardi, Director of Demand Generation at Nextiva, sat down with us to talk about his approach to marketing planning and the impact of COVID-19 on B2B.
7 Actions the Top B2B Marketers are Taking to Succeed During COVID-19
Here are the 7 actions that the top B2B marketers are taking to overcome the mass uncertainty in their marketing organizations caused by the COVID-19 pandemic.
Q&A with Marketing Leaders: Nicole Lindenbaum, VP Marketing at Teampay
Nicole Lindenbaum, VP Marketing at Teampay, spoke with us on this edition of Q&A with Marketing Leaders about how she approaches B2B marketing planning and how she builds her tactical plans.
