Align Marketing and Sales in Your B2B SaaS Company With These 5 Steps
Every marketer knows that sales and marketing alignment is an extremely important factor in the success of both teams. But there’s a big difference between
InfiniGrow Blog
Revenue marketing, attribution, and planning insights for B2B marketing leaders
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Revenue Marketing Metrics That You Should Be Measuring
If you were around in the 1990s, you might remember the mysterious optical illusions known as Magic Eye. They were like peering into a 2-D
Q&A with Revenue Marketing Leaders: Asaph Schulman, CMO at Firebolt
We’re back with another episode of Q&A with Marketing Leaders, a series we’ve designed to provide you with the latest tips and ideas on B2B
Choosing a B2B marketing attribution solution in 2021
While most people know that an explosion in one of the oxygen tanks derailed the famed Apollo 13 mission, it was an equipment mismatch that
The Marketing Data Structure: The First Step in Building a Revenue Marketing Organization
This post is the first in a series that gives you a step-by-step guide to planning a marketing data structure that’ll act as the basis
The Funnel Sync Meeting: A Cure for Revenue Org Misalignment
Have you ever played a game called “Telephone” when you were a child? A bunch of kids form a line and try to pass a
The 5 planning tips B2B marketing pros are using to outsmart 2021
There’s a very famous line from the hit HBO TV series Game of Thrones (let’s not mention season 8) which goes like this: Lannister, Targaryen,
Q&A with Revenue Marketing Leaders: Scott Leatherman, CMO at Virtana
Scott Leatherman, CMO at Virtana, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.
Q&A with Revenue Marketing Leaders: Aviv Canaani, VP Marketing at Workiz
Aviv Canaani, VP Marketing at Workiz, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.
