Here are the 7 actions that the top B2B marketers are taking to overcome the mass uncertainty in their marketing organizations caused by the COVID-19 pandemic.
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Nicole Lindenbaum, VP Marketing at Teampay, spoke with us on this edition of Q&A with Marketing Leaders about how she approaches B2B marketing planning and how she builds her tactical plans.
We got to sit down with Kipp Bodnar, CMO at HubSpot, to hear how he goes about marketing planning at a large company and his process for including his team in the process.
In our latest Q&A with Marketing Leaders, we were joined by Tricia Gellman, CMO at Drift, to discuss her perspectives on B2B Marketing Planning and how she aligns her marketing organization around their goals.
Lauren Mead, CMO at TimeTrade, sat down with us to talk about her approach to B2B marketing planning, strategy and how she selects marketing channels to hit her goals and KPIs.
Inaccurate data can cause catastrophic problems for your marketing organization. In this post, we will cover the top data mistakes that B2B marketing leaders need to avoid when building their marketing plan for 2020.
James Winter, VP Marketing at Brandfolder, tells us how he creates his B2B marketing strategy, sets his marketing goals and aligns his marketing organization at Brandfolder.
Marketing Attribution is a complicated concept. Many different attribution models exist and there are a lot of questions marks about which is the best model to use in B2B SaaS and what is the best way to measure the effectiveness of marketing.