Every marketer knows that sales and marketing alignment is an extremely important factor in the success of both teams. But there’s a big difference between
Revenue marketing, attribution, and planning insights for B2B marketing leaders
If you were around in the 1990s, you might remember the mysterious optical illusions known as Magic Eye. They were like peering into a 2-D
We’re back with another episode of Q&A with Marketing Leaders, a series we’ve designed to provide you with the latest tips and ideas on B2B
While most people know that an explosion in one of the oxygen tanks derailed the famed Apollo 13 mission, it was an equipment mismatch that
This post is the first in a series that gives you a step-by-step guide to planning a marketing data structure that’ll act as the basis
Have you ever played a game called “Telephone” when you were a child? A bunch of kids form a line and try to pass a
There’s a very famous line from the hit HBO TV series Game of Thrones (let’s not mention season 8) which goes like this: Lannister, Targaryen,
Scott Leatherman, CMO at Virtana, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.
Aviv Canaani, VP Marketing at Workiz, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.