These 5 Best Practices can help B2B marketing leaders improve their marketing budget management skills and drive better results for their marketing organization.
Marketing attribution and marketing planning tips, data and insights for B2B marketing leaders
Eytan Buchman, CMO at Freightos, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.
We’ve outlined the top reasons why B2B marketing leaders need to stop marketing planning and budgeting in spreadsheets.
We interviewed 214 B2B marketing leaders to better understand the impact of COVID-19 on B2B marketing plans, budgets and performance.
Gaetano Nino DiNardi, Director of Demand Generation at Nextiva, sat down with us to talk about his approach to marketing planning and the impact of COVID-19 on B2B.
Here are the 7 actions that the top B2B marketers are taking to overcome the mass uncertainty in their marketing organizations caused by the COVID-19 pandemic.
Nicole Lindenbaum, VP Marketing at Teampay, spoke with us on this edition of Q&A with Marketing Leaders about how she approaches B2B marketing planning and how she builds her tactical plans.
We got to sit down with Kipp Bodnar, CMO at HubSpot, to hear how he goes about marketing planning at a large company and his process for including his team in the process.
In our latest Q&A with Marketing Leaders, we were joined by Tricia Gellman, CMO at Drift, to discuss her perspectives on B2B Marketing Planning and how she aligns her marketing organization around their goals.