InfiniGrow Blog

Q&A with Marketing Leaders: Ahin Thomas, VP Marketing at Backblaze

Ahin Thomas, VP Marketing at Backblaze, joined us to talk about his approach to marketing planning, testing new channels and organizational alignment.

Great Marketing Leaders Play Nicely with Finance – Here’s How

The relationship between marketing and finance is one filled with misunderstandings, poor communication and lack of transparency. Here’s how to fix that!

Q&A with Marketing Leaders: Andrew Capland, Director of Marketing at Wistia

Andrew Capland, Director of Marketing at Wistia, joined us to talk about his approach to marketing planning and how he breaks down his goals into an actionable marketing roadmap.

How to Build Effective Marketing Goals in B2B SaaS

The ability to create marketing goals that directly correlate with the success of the underlying business is an important skill for marketing leaders in any company type.

Q&A with Marketing Leaders: Max Altschuler, VP Marketing at Outreach

Max Altschuler, VP Marketing at Outreach, gave us his perspective on the importance of aligning your organization around your marketing plan and constantly testing new marketing channels.

Q&A with Marketing Leaders: Randy Frisch, Chief Marketing Officer at Uberflip

Randy Frisch, Chief Marketing Officer at Uberflip, talk about the importance of data analysis and forecasting when marketing planning.

[Study] 8 B2B SaaS Marketing Channel Trends for 2019

We analyzed real marketing and budget data from leading SaaS companies and identified the top channel trends for this year. From our analysis of 116 B2B marketing plans, 8 key trends emerged.