THE NEW SCIENCE OF MARKETING PLANNING

InfiniGrow gives you the guidance you need to hit — and exceed — marketing goals

As marketers, we know that the marketing planning process plays a very important role in determining the success of a company.

Knowing when, where and how to invest your marketing budget to hit your KPIs is a huge challenge in today’s dynamic marketing landscape. In addition, the flood of data that we have makes it extremely difficult to derive actions from it without having a team of analysts and data scientists on staff. The task of building, analyzing and optimizing our budget allocation became very hard to do well and resulted in us wasting huge amounts of our marketing budget by investing the wrong amounts, on the wrong channels, at the wrong times. Overwhelmed and lacking methodologies to find the right marketing mix, even strategic marketers revert to best practices and guessing — if they’re lucky — to hit their goals.

That’s where InfiniGrow comes in. We put powerful technology to work on hard data to smooth your journey to marketing success. InfiniGrow enables marketing teams to reach their goals by optimally investing marketing resources across channels and activities, and quickly adapting to market shifts. The InfiniGrow artificial intelligence marketing planning platform frees you from tedious, stressful analysis efforts and helps you map out the best possible marketing routes to success.