The problem
- The illusion of “dashboards”
Static KPI dashboards tell you what happens, not why it happened, why it matters, or what to do next. - Misguided decision-making
More data, nice charts, and sophisticated models create the illusion of control, leading to a lack of trust and bad decisions. - Garbage data in, garbage insights out
Without clean, unified, connected data – you can’t truly tell what works and act with confidence.