Revenue Attribution & ROI Analytics

Answer Any GTM Question In
Real Time, With Data You Can Trust

InfiniGrow helps B2B marketers drill down beneath dashboards to find insights about which marketing efforts and audiences efficiently drive revenue across complex buyer journeys.

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Problem

Drowning in Dashboards
But Starving for Insights?

B2B Marketers are up to their necks in attribution reports and KPI dashboards, yet they still don’t know what drives revenue, what wastes money, or what to do next.

Can't Trust Data

Static reports and dashboards hide messy, disconnected go-to-market data behind pretty charts and graphs—and everybody knows it.

Can't find answers

Dashboards tell you what happened, not why or what to do next. They’re visualization tools that create more questions than answers.

Can't stop guessing

Marketers have more data than ever before but they still can’t diagnose root causes of pipeline issues without relying on data teams.

Solution

GTM Analytics And Attribution,
Powered by Ad Hoc Analysis

Shift from static, pre-defined reports to live ad hoc analysis so you can easily drill down into your data and uncover the root causes of pipeline and ROI – without relying on data teams.

1. Clean, connect, and customize
your GTM data automatically

Stop worrying about manual input errors and messy CRMs. We’ll automatically clean records, connect your marketing, sales, and financial data, and give you flexibility to customize funnel stages, campaign groupings, and more. 

2. Answer any GTM question on your
own, in real time

Answer ad hoc questions that don’t live in monthly reports—on your own, on the fly, without relying on data teams. Who is my ICP? How do accounts find us? Which job titles and campaigns drive the most conversions? Why is pipeline down? What if we cut spend on Google ads?

3. Uncover the root causes behind what works so you know what to do next

Drill down beneath your static reports and MTA models to uncover which segments, channels, and campaigns responsible for pipeline growth or decline. Identify where and how to invest your budget to fix funnel bottlenecks and keep your revenue goals on track – without drowning in dashboards.

No longer flying in the dark. the ability to not just attribute the impact of our spend but to plan efficiently is a fundamental game-changer in Marketing.
The ROI is too good to miss.

Scott Leatherman
CMO at Viral Nation

From a holistic view to super
in-depth analysis, InfiniGrow is giving us a true insight into our Marketing ROI and answers all of our business questions

Claudia Freudenberg
CMO at Neptune Software

InfiniGrow is my radar, without it I wouldn't be able to make decisions as clearly,as quickly or with the same amount of confidence as I would like to.

Philippe Ruttens
CMO at Tyk

With InfiniGrow we get data driven insights and make better faster business decisions

Jason Rumanek
Head of Growth Marketing at CMIC


After years of trying to build in-house, we've closed the ROI attribution cycle and can now make informed decisions.

Yulia Green Ziv
VP Demand Generation at Yotpo

Answer questions that your attribution dashboards can’t

Attribution reports and KPI dashboards raise more questions. We give you tools to find more answers.

A.I. Answers

Use natural language to answer specific questions about pipeline, ROI, attribution, and spend. No technical expertise or report building required.

Drill Downs

Drill down into any data point in any chart, funnel, graph, or table to further investigate root causes—with a click, not a dashboard request to RevOps.

Automated insights

Instantly see which channels, campaigns, and segments are preventing you from hitting your pipeline and revenue targets with automated root cause analysis.

Guided Analytics

Get analysis suggestions when you hover over any data point so you can find actionable insights, even if you don’t know where to start.

“What If?” Simulations

Test different budget scenarios to identify the optimal spending mix across channels and campaigns before committing resources.

Optimal Journeys

Find every meaningful pattern in your data to instantly understand which marketing and sales activities influence deals at every stage of the customer journey.

Better decisions at every phase of your GTM

Your 100th dashboards isn’t going to help you understand the truth about growth, performance, ROI, or attribution any more than your first. Deeper, quicker access to the insights hiding beneath them will.

Ad Hoc Attribution

Ad Hoc Attribution

Freely explore customer journey data so you can understand the buying groups, tipping points, bottlenecks, and purchase patterns MTA models ignore.

Root Cause Analysis

Root Cause Analysis

Diagnose pipeline issues like bottlenecks, drop-offs, coverage, and lead quality so you can fix at-risk metrics and underperforming tactics before they impact revenue.

ROI Analysis

ROI Analysis

Measure ROI of every marketing activity, from ebooks and events to paid ads and content, so you can optimize efficiency across your entire go-to-market motion.

Forecasting and Budgeting

Forecasting and Budgeting

Forecast future revenue growth, plan marketing budgets, and simulate different performance improvements so you can choose tactics with the most impact.

Self-Serve Reporting

Self-Serve Reporting

We love reports. Just not static ones. Iterate through live, interactive charts, funnels, and visualizations in real time so you can answer questions that your scheduled reports don’t.

Data Operations

Data Operations

Build back trust in your data with automated workflows that clean, connect, and customize messy go-to-market data. No complex tools or manual processes required.

Segment Intelligence

Segment Intelligence

Compare buying groups, purchase patterns, sales cycles, and performance across every persona, region, and product. And discover how different segments buy differently.

Pipeline Acceleration

Pipeline Acceleration

Identify the building blocks of successful customer journeys so you can replicate winning paths, shorten sales cycles, and turn pipeline into revenue faster.

Answers for Everyone
Who Need Them

Not just your data wizard

Build your GTM, budget, and forecasts around insights, not observations. And empower your team to investigate, explore, and question data on their own.

Drill down into your data in real-time so you can identify what works, what doesn’t, and what to do next. And stop letting bloated, blunt, and superficial dashboards slow you down.

Automate data connectivity with built-in lead-to-account matching, contact deduplication, campaign matching, and channel mapping. And go-to-market with data you can trust.

Used as the secret sauce of

Global B2B marketing teams

Grow with InfiniGrow

Integrations

Connect your entire GTM stack with our native no-code integrations. We’ll clean, structure, and associate all of your data so you can analyze with confidence.

Onboard In Weeks, Not Months​

You’re probably thinking: Is our data too messy, do we need a data expert, and will this take six months to onboard? No. Fast and simple setup with a 9.6/10 G2 rating. Our MOPs experts do the heavy lifting, you contribute a few hours. Get answers, insights, forecasts, and reports in 2-4 weeks, not 6+ months.

Flexible & Custom

We personalize lifecycle stages, group them by contacts, deals, or accounts, and tailor every dimension of InfiniGrow to your business, not someone else’s.

 

Enterprise Grade Security & Scale

Built with robust security and compliance (SOC II, GDPR & CCPA, SSL & SSO, data encryption in transit and at rest) and meticulously structured data workflows for large datasets, multi-channel marketing programs, and complex go-to-market motions.