B2B Marketing Data Maturity Assessment: How to Evaluate & Level Up Your Marketing Analytics Strategy
Many B2B marketing leaders find it difficult to establish marketing data maturity. This is due to the fine line you need to strike between investing
Category: Revenue Marketing
5 Ways to Uncover Customer Journey Insights With InfiniGrow Filters
As a marketer, your job is sometimes like being a detective, sifting through investigative data to try and answer complex business questions. To help you
Revenue Model: How to Set Your Marketing Targets Based on Revenue
Marketing drives revenue. You know it, and so do we. But how do you align your goals with revenue? A good place to start is
Plan Your Marketing with Sales and Marketing Alignment in Mind
Some rivalries have become iconic. Jerry VS Newman, Johnny Lawrence VS Daniel LaRusso, and of course – Sales VS Marketing. It seems like no matter
Optimove’s ABM Marketing Planning | 2022 Planning Series
Amit Bivas, former VP Global Marketing at Optimove, joined us today for an in-depth discussion. Amit has extensive experience planning, developing, and executing both B2B
How Freightos Does Enterprise Marketing Planning | 2022 Planning Series
Eytan Buchman is the CMO of Frieghtos, a digital freight booking platform. Freightos runs 3 business units: WebCargo, Freightos.com and Freightos Data. WebCargo, the digital
Eyal Katz on B2B Marketing Planning Strategies | 2022 Planning Series
Today, we sat down to talk with Eyal Katz, the head of B2B growth agency mvpGrow. Eyal is a rockstar marketer. At his previous company,
Pipeline Acceleration: How Marketing Can Speed Up the Sales Cycle
Would you consider yourself a hypergrowth marketer? This week we’re talking about a topic that could have a huge impact on your marketing strategy. Nowadays,
Lusha’s Planning – $5K to $2M Ad Spend | 2022 Planning Series
Today we’ll be speaking with Nimrod Kozol, Head of Growth Marketing at Lusha. Lusha offers B2B sales professionals a prospecting platform, web extension and APIs
How accessiBe Plans for Hypergrowth | 2022 Marketing Planning Series
Today we’ll speak with Yan Kotliarsky, Head of Growth at accessiBe. AccessiBe is one of Israel’s hottest startups. The company was founded in 2018 and
