The Funnel Sync Meeting: A Cure for Revenue Org Misalignment
Have you ever played a game called “Telephone” when you were a child? A bunch of kids form a line and try to pass a
Category: Marketing Strategy
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The 5 planning tips B2B marketing pros are using to outsmart 2021
There’s a very famous line from the hit HBO TV series Game of Thrones (let’s not mention season 8) which goes like this: Lannister, Targaryen,
5 Best Practices for Managing a B2B Revenue Marketing Budget
These 5 Best Practices can help B2B marketing leaders improve their marketing budget management skills and drive better results for their marketing organization.
Why Revenue Marketers Must Stop Planning in Spreadsheets
We’ve outlined the top reasons why B2B marketing leaders need to stop marketing planning and budgeting in spreadsheets.
7 Actions the Top B2B Marketers are Taking to Succeed During COVID-19
Here are the 7 actions that the top B2B marketers are taking to overcome the mass uncertainty in their marketing organizations caused by the COVID-19 pandemic.
How to Build Your Marketing KPIs For 2020
In order to lead your B2B marketing organization to success, you need to be able to set clear KPIs. Here’s some tips on creating KPIs for your 2020 marketing planning,
The Top Data Mistakes for B2B Marketing Organizations to Avoid When Planning 2020
Inaccurate data can cause catastrophic problems for your marketing organization. In this post, we will cover the top data mistakes that B2B marketing leaders need to avoid when building their marketing plan for 2020.
The Top Marketing Attribution Models for B2B SaaS
Marketing Attribution is a complicated concept. Many different attribution models exist and there are a lot of questions marks about which is the best model to use in B2B SaaS and what is the best way to measure the effectiveness of marketing.
7 Steps to Getting Your B2B Marketing Budget Increase Approved
Among all the topics of discussion between CMOs and Finance/Management, one stands out as the most uncomfortable of all. Budget increase requests. Discussions relating to
Great Marketing Leaders Play Nicely with Finance – Here’s How
The relationship between marketing and finance is one filled with misunderstandings, poor communication and lack of transparency. Here’s how to fix that!
