Great Marketing Leaders Play Nicely with Finance – Here’s How
The relationship between marketing and finance is one filled with misunderstandings, poor communication and lack of transparency. Here’s how to fix that!
Category: Marketing Strategy
How to Build Effective Marketing Goals in B2B SaaS
The ability to create marketing goals that directly correlate with the success of the underlying business is an important skill for marketing leaders in any company type.
[Study] 8 B2B SaaS Marketing Channel Trends for 2019
We analyzed real marketing and budget data from leading SaaS companies and identified the top channel trends for this year. From our analysis of 116 B2B marketing plans, 8 key trends emerged.
How to be Data-Driven when Planning your Marketing Strategy
Guesstimate time is over. Marketers today understand that decisions can’t be based only on instinct. You need to base your marketing strategy on data.
5 Reasons You Should Stop Using Traditional Marketing Plans
We all know the routine. The new marketing budget arrives at the end of the year. Yay! But wait… What the hell should you do with it?
