Marketing Attribution is a complicated concept. Many different attribution models exist and there are a lot of questions marks about which is the best model to use in B2B SaaS and what is the best way to measure the effectiveness of marketing.
Among all the topics of discussion between CMOs and Finance/Management, one stands out as the most uncomfortable of all. Budget increase requests. Discussions relating to
The relationship between marketing and finance is one filled with misunderstandings, poor communication and lack of transparency. Here’s how to fix that!
The ability to create marketing goals that directly correlate with the success of the underlying business is an important skill for marketing leaders in any company type.
We analyzed real marketing and budget data from leading SaaS companies and identified the top channel trends for this year. From our analysis of 116 B2B marketing plans, 8 key trends emerged.
Guesstimate time is over. Marketers today understand that decisions can’t be based only on instinct. You need to base your marketing strategy on data.
We all know the routine. The new marketing budget arrives at the end of the year. Yay! But wait… What the hell should you do with it?
No more spreadsheets. No more guesswork.
