For years, Bizible (now Marketo Measure) has been the go-to attribution platform for B2B teams using Adobe’s ecosystem. But as the role of marketing continues to shift—from lead generation to full-funnel ownership—many teams are starting to feel the limits of model-based attribution and rigid reporting.
If you’re evaluating whether Bizible still fits your strategy in 2025—or looking for smarter alternatives that give your team more control, speed, and clarity—this report is for you.
Why Look for a Bizible (Marketo measure) Alternative?
Bizible was built for a world where attribution meant connecting leads to revenue inside your CRM. But that world has changed. Here’s where modern teams are running into roadblocks:
- Fixed attribution models – You’re limited to standard rule-based models (like U-shaped or linear) with no room for flexibility.
- Heavy dependency on data teams – Most insights require support from RevOps or analysts.
- Lack of real-time analysis – Answers take time, and you can’t drill into KPIs to understand why things are happening.
- Works best inside Adobe – Outside the Adobe/Marketo stack, the experience can feel disconnected or clunky.
Top Bizible Competitors for 2025
If you’re looking for a platform that empowers marketers to move faster and think deeper, without relying on data teams, these are the top alternatives to consider this year.
1. InfiniGrow – Built for Exploration, Not Just Attribution
Best for: Marketing teams that need more than dashboards, they need answers they can act on.
Dreamdata brought structure to attribution. InfiniGrow brings freedom. It’s not just about viewing what happened, InfiniGrow helps you understand why it happened, what’s changing, and what to do about it next. That’s the core difference.
Why InfiniGrow Stands Out
- Ad Hoc Analysis (Capability): Drill into the data behind any KPI in real time. Ask questions like “Why did pipeline drop for this segment?” and get answers—no report building, no analysts required.
- Ad Hoc Attribution (Use Case): InfiniGrow doesn’t just track touchpoints. It adds the flexibility to explore attribution dynamically, helping marketers find signals hidden under rigid MTA reports.
- Self-Serve Insights: Designed for marketers—not data teams. With features like AI-generated answers, guided analytics, and one-click drill-downs, InfiniGrow makes complex analysis intuitive and accessible.
- Root Cause Analysis: Features like Spotlight automate the process of finding what’s working (and what’s not), so you don’t just report problems—you solve them.
- Data Operations (Use Case): Clean, connected, and ready to go. InfiniGrow handles the messy data work behind the scenes, so marketers can trust their insights—and ops teams don’t have to spend hours supporting them.
Cons:
- Might feel unfamiliar to teams used to static dashboards
- Initial setup and alignment with your data sources takes effort
- Broader than just attribution—some teams may want a simpler tool
InfiniGrow is ideal for marketers who want clarity, not just visibility. It enables fast, confident decisions without having to rely on ops teams or BI tools. If your team’s stuck staring at dashboards, this is your way out.
2. Dreamdata – Structured Attribution for Revenue Teams
Best for: B2B organizations looking for detailed revenue analytics and pipeline attribution.
Dreamdata helps companies understand the customer journey across marketing and sales and provides a structured view of multi-touch performance.
Pros:
- Strong focus on pipeline influence and deal journeys
- Built for long, multi-stakeholder sales cycles
- Clean UI and good integrations with HubSpot, Salesforce
Cons:
- Still based on static models and dashboards
- Exploration is limited—you need to know what you’re looking for
- Setup and maintenance can be resource-intensive
Dreamdata is a solid step up from Bizible, but it still follows a traditional model-first approach.
3. HockeyStack – A Lightweight Alternative for Marketing Attribution
Best for: Small-to-midsize teams that want fast visibility into top-of-funnel performance.
HockeyStack offers basic multi-touch attribution alongside web analytics, giving marketing teams a quick way to tie content and campaigns to conversions.
Pros:
- Easy to implement and use
- Good for digital marketers focused on paid and organic performance
- Lightweight and cost-effective
Cons:
- Not ideal for longer, multi-stage B2B sales cycles
- Limited drill-down and no forecasting or scenario planning
- Attribution accuracy depends heavily on web tracking
HockeyStack is useful for top-funnel teams but not built for complex B2B buying journeys.
Choosing the Best Bizible Alternative in 2025
Marketo Measure is a multi-touch attribution reporting tool.
InfiniGrow is an ad hoc attribution and analytics tool. Big difference.
