Marketing teams today have more data than ever before, yet many still struggle to answer fundamental questions:
- What’s truly driving pipeline and revenue?
- Which campaigns are wasted spend?
- How do we optimize marketing efforts in real time?
HockeyStack is often considered a go-to platform for marketing attribution and analytics, but for many teams, it falls short in enabling true data exploration and real-time decision-making. If you’re looking for a more insight-driven alternative in 2025, it’s time to explore the best HockeyStack competitors that go beyond static reports and dashboards.
Why Look for a HockeyStack Alternative?
HockeyStack, like other multi-touch attribution (MTA) platforms, does a decent job of tracking customer interactions. However, it follows a predefined, model-based approach to attribution, which has key limitations:
- Static KPI dashboards – You can see what happened but not why or what to do next.
- No real-time data drill-down – Marketers can’t freely explore and analyze customer journeys without rigid, pre-built reports.
- Dependency on data teams – Extracting deep insights often requires data analysts or RevOps support, slowing down decision-making.
- Inaccurate marketing influence measurement – HockeyStack collects raw touchpoint data, but its model-driven attribution can lead to overestimations or blind spots in campaign impact.
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Top HockeyStack Competitors for 2025
If you’re looking for a marketing analytics solution that allows you to drill deeper and make faster, more confident decisions, here are the best HockeyStack alternatives to consider in 2025.
1. InfiniGrow – The Future of Ad Hoc Marketing Analytics
Best for: Marketing teams that want unrestricted, real-time data exploration without relying on data teams.
Unlike HockeyStack, which locks insights behind static models, InfiniGrow shifts the game by offering ad hoc analytics – a real-time approach that lets marketers drill down into their data instantly. Instead of relying on predefined reports, you can ask any question and get an immediate answer.
Why InfiniGrow Stands Out
- Ad Hoc Attribution – Move beyond traditional MTA reporting. Get unrestricted access to unified customer journey data and explore touchpoints, bottlenecks, and revenue impact freely.
- Live Data Exploration – No need to build complex reports; instantly analyze marketing impact without waiting on data teams.
- Marketing-First Approach – Built for marketers, not just data analysts, so you can actually use it without technical expertise.
- Smarter Budgeting & Forecasting – Instead of guessing, simulate different spending scenarios and adjust campaigns proactively.
- No More ‘Trashboards’ – Unlike HockeyStack’s rigid KPI dashboards, InfiniGrow lets you interact with data in real time, so you see beyond surface-level trends.
Cons:
- Users familiar with static dashboards may need time to adapt.
- Includes attribution but is built for broader analytics.
- Initial configuration and integration take effort to align with business needs.
InfiniGrow is not just another attribution tool—it’s an exploration-first platform that lets marketers themselves find hidden growth opportunities without getting stuck in static reports.
2. Dreamdata – A HockeyStack Alternative for Revenue-Focused Teams
Best for: B2B companies looking for revenue analytics with more structured attribution models.
Dreamdata offers strong pipeline analytics and revenue attribution, helping companies measure sales and marketing performance more effectively than traditional MTA platforms.
Pros:
- Revenue-focused reporting
- Tracks multi-touch attribution across channels
- Stronger customer journey modeling than HockeyStack
Cons:
- Still relies on pre-built attribution models, limiting deep data exploration
- Can be complex to set up and maintain for non-technical teams
- No true real-time drill-down capabilities
Dreamdata is a good alternative if you want a more structured revenue analytics approach, but it lacks InfiniGrow’s self-serve analysis and real-time exploration.
3. Bizible (Marketo Measure) – A Legacy MTA Alternative
Best for: Marketo users who want attribution tightly integrated with their marketing automation.
Bizible (now Marketo Measure) is one of the oldest multi-touch attribution (MTA) platforms, offering model-based tracking that integrates well with Marketo.
Pros:
- Deep integration with Marketo
- Basic multi-touch attribution
- Helps track campaign performance
Cons:
- Uses legacy MTA modeling, limiting flexibility
- Doesn’t allow real-time ad hoc analysis
- Difficult to customize without technical support
Bizible is useful if you’re deep in the Adobe ecosystem, but it’s a traditional attribution tool, not a true exploration-first solution like InfiniGrow.
Choosing the Best HockeyStack Alternative in 2025
If you’re tired of static dashboards and waiting on data teams to generate insights, the best HockeyStack alternative depends on what you need:
If you only need static reports and basic MTA models, HockeyStack, Dreamdata, and Bizible may work.
But if you need real-time marketing analysis, ad hoc attribution, and self-serve data exploration, InfiniGrow is the clear winner.
Get the insights you need, without waiting on data teams.
Try InfiniGrow today and see how it transforms your marketing analytics.
