InfiniGrow helps you reduce misattributed revenue to a realistic 5-10%, revealing your actual performance.
If you are struggling with unrealistic “Direct” and “Other” attribution,
InfiniGrow data workflows will help you minimize direct attribution by associating all relevant leads to accounts, connecting influential contacts to opportunities, and turning all your lead source history to touchpoints on the opportunity’s journey.
InfiniGrow helps you create a trustworthy dataset, dramatically reducing misattributed revenue and giving you clear insights into your most effective marketing channels.
Many companies find that 30%-50% of their revenue is incorrectly attributed to “Direct” or “Other” sources. Many times it is event higher. This obscures the true impact of your marketing efforts and makes it impossible to optimize your strategy effectively.
Misattributed revenue, often labeled as “Direct” or “Other,” can obscure the true effectiveness of your marketing efforts. This not only skews performance metrics but also leads to misguided strategic decisions. InfiniGrow addresses this issue by automatic workflows creating a trusted, comprehensive data set that reflects the true impact of your marketing activities.
InfiniGrow’s comprehensive data workflows ensure your attribution is based on complete, accurate data:
Log CRM Field History:
Challenge: Without a historical log, it’s difficult to track changes and understand the evolution of your CRM data.
Solution: InfiniGrow logs every change in your CRM fields, providing a clear history that helps in identifying trends and anomalies.
Match Leads and Contacts to Accounts:
Challenge: Leads/contacts often aren’t connected to their respective accounts, leading to fragmented data.
Solution: InfiniGrow’s intelligent matching algorithms ensure every lead is correctly associated with the right account.
Deduplicate CRM Records:
Challenge: Duplicate records can lead to inflated metrics and misinformed strategies.
Solution: InfiniGrow deduplicates CRM records automatically, maintaining data integrity.
Adjust Touchpoint Timestamps:
Challenge: Inaccurate timestamps can distort the customer journey and attribution models.
Solution: InfiniGrow adjusts touchpoint timestamps to reflect actual engagement times.
Translate CRM External Values:
Challenge: Inconsistent external values in your CRM can lead to misinterpretations and errors.
Solution: InfiniGrow translates and normalizes these values for clarity and consistency.
Automate Contact-to-Opportunity Association:
Challenge: Manual association of contacts to opportunities is time-consuming and prone to errors.
Solution: InfiniGrow automates this process, ensuring every opportunity is linked to the right contacts.
A unified, trustworthy dataset that connects all your data sources:
Take Control of Your Marketing Data Don’t let misattributed revenue hide the true impact of your marketing efforts.
With InfiniGrow, you’ll gain the accurate insights you need to optimize spend, prove ROI, and drive real business growth.
Ready to see the true impact of your marketing?
Book a demo today and discover how InfiniGrow can transform your attribution accuracy.
