Reduction in cost per win
Shorter sales cycles
company
CRM
Industry
Funding round
Yotpo
Salesforce, HubSpot
Software Development
Series F
Despite their expertise in marketing technology, Yotpo struggled to accurately measure and attribute their marketing efforts to revenue outcomes. After multiple failed attempts to build an in-house attribution solution, they needed a reliable way to connect marketing activities with business results.
Multiple attempts to build an in-house attribution system resulted in wasted resources and incomplete solutions that couldn’t scale with the business.
Marketing data existed in silos across various channels and platforms, making it impossible to create a unified view of the customer journey.
Significant time and engineering resources were spent trying to solve attribution challenges internally, taking focus away from core business priorities.
By implementing InfiniGrow’s marketing attribution platform, Yotpo finally solved their long-standing challenge of connecting marketing activities to revenue outcomes. The solution not only delivered significant cost savings and efficiency improvements but also provided the marketing team with the confidence to make data-driven decisions about their investments. Yotpo’s experience demonstrates how the right attribution technology can transform marketing operations and drive measurable business results.
