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Yotpo Slashes Cost per Win by 50%
with InfiniGrow's Marketing Attribution Platform

50%

Reduction in cost per win

17%

Shorter sales cycles

Yotpo is a leading eCommerce marketing platform that helps brands collect and leverage user-generated content, build loyalty programs.  Yotpo’s solutions are essential for businesses looking to build authentic customer relationships and drive growth.

company

CRM

Industry

Funding round

Yotpo

Salesforce, HubSpot

Software Development

Series F

Yotpo's Unsuccessful Attempt at In-House Marketing Attribution

Despite their expertise in marketing technology, Yotpo struggled to accurately measure and attribute their marketing efforts to revenue outcomes. After multiple failed attempts to build an in-house attribution solution, they needed a reliable way to connect marketing activities with business results.

1. Failed Internal Solutions:

Multiple attempts to build an in-house attribution system resulted in wasted resources and incomplete solutions that couldn’t scale with the business.

2. Disconnected Data Sources:

Marketing data existed in silos across various channels and platforms, making it impossible to create a unified view of the customer journey.

3. Resource Drain :

Significant time and engineering resources were spent trying to solve attribution challenges internally, taking focus away from core business priorities.

Connecting the dots between channels, content, dollars spent, and revenue has been impossible prior to InfiniGrow. For the first time, after years of trying to build in-house, we've closed the ROI attribution cycle and can now make informed decisions

Yulia Green Ziv
VP of Demand Generation, Yotpo

Breaking Through: Yotpo's Strategic Leap with InfiniGrow

By implementing InfiniGrow’s marketing attribution platform, Yotpo finally solved their long-standing challenge of connecting marketing activities to revenue outcomes. The solution not only delivered significant cost savings and efficiency improvements but also provided the marketing team with the confidence to make data-driven decisions about their investments. Yotpo’s experience demonstrates how the right attribution technology can transform marketing operations and drive measurable business results.

Business Impact

  • 50% Reduction in Cost per Closed Won Improved visibility enabled more efficient marketing spend allocation and better targeting of high-performing channels.
  • 17% Shorter Sales Cycle Better understanding of the customer journey led to optimized conversion paths and faster deal closures.
  • Optimized Marketing Budget Clear attribution data enabled confident decisions about channel investments and campaign optimization.
  • Enhanced Team Efficiency Marketing team could focus on strategy and execution rather than wrestling with attribution challenges.

Key Lerarnings

  • Internal attribution solutions often consume excessive resources while delivering incomplete results
  • Professional attribution platforms provide faster time-to-value than in-house solutions
  • Clear attribution data is essential for confident marketing investment decisions
  • The right attribution solution can impact both marketing efficiency and sales velocity