Category: Q&A with Marketing Leaders

Lauren Mead, CMO at TimeTrade, sat down with us to talk about her approach to B2B marketing planning, strategy and how she selects marketing channels to hit her goals and KPIs.

James Winter, VP Marketing at Brandfolder, tells us how he creates his B2B marketing strategy, sets his marketing goals and aligns his marketing organization at Brandfolder.

Jeanne Hopkins, CMO of lola.com, joined us to discuss how she approaches B2B marketing planning and strategy at her organization.

Joel Gaudeul, CMO at Mention, joined us to talk about B2B marketing planning and how he and his team plan and execute their marketing strategy.

Kyle Lacy, VP Marketing at Lessonly, sat down to talk about his marketing planning at Lessonly and how he prioritizes customer experience when building his plans.

Ramel Levin, VP Marketing at Stratoscale, discusses his approach to B2B marketing planning and how he evaluates the success of his marketing plans.

Ahin Thomas, VP Marketing at Backblaze, joined us to talk about his approach to marketing planning, testing new channels and organizational alignment.

Andrew Capland, Director of Marketing at Wistia, joined us to talk about his approach to marketing planning and how he breaks down his goals into an actionable marketing roadmap.

Max Altschuler, VP Marketing at Outreach, gave us his perspective on the importance of aligning your organization around your marketing plan and constantly testing new marketing channels.

Randy Frisch, Chief Marketing Officer at Uberflip, talk about the importance of data analysis and forecasting when marketing planning.