Category: Q&A with Marketing Leaders

Scott Leatherman, CMO at Virtana, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.

Aviv Canaani, VP Marketing at Workiz, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.

Eytan Buchman, CMO at Freightos, sat down with us to talk about B2B marketing planning and how he plans and executes his marketing.

Nicole Lindenbaum, VP Marketing at Teampay, spoke with us on this edition of Q&A with Marketing Leaders about how she approaches B2B marketing planning and how she builds her tactical plans.

We got to sit down with Kipp Bodnar, CMO at HubSpot, to hear how he goes about marketing planning at a large company and his process for including his team in the process.

In our latest Q&A with Marketing Leaders, we were joined by Tricia Gellman, CMO at Drift, to discuss her perspectives on B2B Marketing Planning and how she aligns her marketing organization around their goals.

Lauren Mead, CMO at TimeTrade, sat down with us to talk about her approach to B2B marketing planning, strategy and how she selects marketing channels to hit her goals and KPIs.

James Winter, VP Marketing at Brandfolder, tells us how he creates his B2B marketing strategy, sets his marketing goals and aligns his marketing organization at Brandfolder.

Jeanne Hopkins, CMO of lola.com, joined us to discuss how she approaches B2B marketing planning and strategy at her organization.