Category: Q&A with Marketing Leaders

We got to sit down with Kipp Bodnar, CMO at HubSpot, to hear how he goes about marketing planning at a large company and his process for including his team in the process.

In our latest Q&A with Marketing Leaders, we were joined by Tricia Gellman, CMO at Drift, to discuss her perspectives on B2B Marketing Planning and how she aligns her marketing organization around their goals.

Lauren Mead, CMO at TimeTrade, sat down with us to talk about her approach to B2B marketing planning, strategy and how she selects marketing channels to hit her goals and KPIs.

James Winter, VP Marketing at Brandfolder, tells us how he creates his B2B marketing strategy, sets his marketing goals and aligns his marketing organization at Brandfolder.

Jeanne Hopkins, CMO of lola.com, joined us to discuss how she approaches B2B marketing planning and strategy at her organization.

Joel Gaudeul, CMO at Mention, joined us to talk about B2B marketing planning and how he and his team plan and execute their marketing strategy.

Kyle Lacy, VP Marketing at Lessonly, sat down to talk about his marketing planning at Lessonly and how he prioritizes customer experience when building his plans.

Ramel Levin, VP Marketing at Stratoscale, discusses his approach to B2B marketing planning and how he evaluates the success of his marketing plans.

Ahin Thomas, VP Marketing at Backblaze, joined us to talk about his approach to marketing planning, testing new channels and organizational alignment.

Andrew Capland, Director of Marketing at Wistia, joined us to talk about his approach to marketing planning and how he breaks down his goals into an actionable marketing roadmap.