Plan Your Marketing with Sales and Marketing Alignment in Mind
Some rivalries have become iconic. Jerry VS Newman, Johnny Lawrence VS Daniel LaRusso, and of course – Sales VS Marketing. It seems like no matter
Category: Planning
Optimove’s ABM Marketing Planning | 2022 Planning Series
Amit Bivas, former VP Global Marketing at Optimove, joined us today for an in-depth discussion. Amit has extensive experience planning, developing, and executing both B2B
How Freightos Does Enterprise Marketing Planning | 2022 Planning Series
Eytan Buchman is the CMO of Frieghtos, a digital freight booking platform. Freightos runs 3 business units: WebCargo, Freightos.com and Freightos Data. WebCargo, the digital
Eyal Katz on B2B Marketing Planning Strategies | 2022 Planning Series
Today, we sat down to talk with Eyal Katz, the head of B2B growth agency mvpGrow. Eyal is a rockstar marketer. At his previous company,
Pipeline Acceleration: How Marketing Can Speed Up the Sales Cycle
Would you consider yourself a hypergrowth marketer? This week we’re talking about a topic that could have a huge impact on your marketing strategy. Nowadays,
Lusha’s Planning – $5K to $2M Ad Spend | 2022 Planning Series
Today we’ll be speaking with Nimrod Kozol, Head of Growth Marketing at Lusha. Lusha offers B2B sales professionals a prospecting platform, web extension and APIs
How accessiBe Plans for Hypergrowth | 2022 Marketing Planning Series
Today we’ll speak with Yan Kotliarsky, Head of Growth at accessiBe. AccessiBe is one of Israel’s hottest startups. The company was founded in 2018 and
Yotpo’s Multi-Product Marketing Planning Strategy | 2022 Planning Series
We found Yotpo particularly intriguing in terms of how it manages its marketing planning. The company was founded in 2011, and is currently headed toward
How Drift Used Planning to Implement an Upmarket Strategy
Tricia Gellman, previously CMO of Drift for more than two years, has over 20 years of marketing experience. She has worked for a number of
How Uberflip Incorporates Customer Marketing into Planning | 2022 Planning Series
As part of our planning series, we interviewed the CMO of Uberflip, Randy Frisch. Uberflip pushes marketers to think beyond content creation and truly put
