Marketing Strategy

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The Top Data Mistakes for B2B Marketing Organizations to Avoid When Planning 2020<\/a><\/h3><\/div>
Inaccurate data can cause catastrophic problems for your marketing organization. In this post, we will cover the top data mistakes that B2B marketing leaders<\/div><\/div><\/div><\/div>"},{"id":31768,"html":"
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The Top Marketing Attribution Models for B2B SaaS<\/a><\/h3><\/div>
Marketing Attribution is a complicated concept. Many different attribution models exist and there are a lot of questions marks about which is the best<\/div><\/div><\/div><\/div>"},{"id":31135,"html":"
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7 Steps to Getting Your B2B Marketing Budget Increase Approved<\/a><\/h3><\/div>
Among all the topics of discussion between CMOs and Finance\/Management, one stands out as the most uncomfortable of all. Budget increase requests. Discussions relating<\/div><\/div><\/div><\/div>"},{"id":30587,"html":"
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Great Marketing Leaders Play Nicely with Finance – Here’s How<\/a><\/h3><\/div>
The relationship between marketing and finance is one filled with misunderstandings, poor communication and lack of transparency. Here's how to fix that!<\/div><\/div><\/div><\/div>"},{"id":30269,"html":"
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How to Build Effective Marketing Goals in B2B SaaS<\/a><\/h3><\/div>
The ability to create marketing goals that directly correlate with the success of the underlying business is an important skill for marketing leaders in<\/div><\/div><\/div><\/div>"},{"id":29581,"html":"
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[Study] 8 B2B SaaS Marketing Channel Trends for 2019<\/a><\/h3><\/div>
We analyzed real marketing and budget data from leading SaaS companies and identified the top channel trends for this year. From our analysis of<\/div><\/div><\/div><\/div>"},{"id":25670,"html":"
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How to be Data-Driven when Planning your Marketing Strategy<\/a><\/h3><\/div>
Guesstimate time is over. Marketers today understand that decisions can\u2019t be based only on instinct. You need to base your marketing strategy on data.<\/div><\/div><\/div><\/div>"}]'>