Max Altschuler, VP Marketing at Outreach, gave us his perspective on the importance of aligning your organization around your marketing plan and constantly testing new marketing channels.
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Randy Frisch, Chief Marketing Officer at Uberflip, talk about the importance of data analysis and forecasting when marketing planning.
We analyzed real marketing and budget data from leading SaaS companies and identified the top channel trends for this year. From our analysis of 116 B2B marketing plans, 8 key trends emerged.
Meagen Eisenberg, Chief Marketing Officer at TripActions, talks about the importance of organizational alignment in marketing planning.
Cathy Patalas, Chief Growth Officer at Woodpecker, talks about the challenges associated with long term marketing planning.
Mikkel Plæhn, Director of Growth Marketing at Falcon.io, discusses the importance of a company’s vision and mission in creating marketing plans and strategies.
Hollie Wegman, VP Marketing at Segment, sat down with us to discuss her approach to marketing planning at scale, including the importance of her team to the process.
Today, we got to interview one of the most creative marketers in B2B SaaS, Amit Bivas, the VP of Marketing at Optimove, about how he approached marketing planning.
We were really fortunate to be able to interview one of the most impressive professionals in B2B SaaS marketing, Gal Fontyn from WalkMe