Marketing Attribution is a complicated concept. Many different attribution models exist and there are a lot of questions marks about which is the best model to use in B2B SaaS and what is the best way to measure the effectiveness of marketing.
Marketing attribution and marketing planning tips, data and insights for B2B marketing leaders
Jeanne Hopkins, CMO of lola.com, joined us to discuss how she approaches B2B marketing planning and strategy at her organization.
Joel Gaudeul, CMO at Mention, joined us to talk about B2B marketing planning and how he and his team plan and execute their marketing strategy.
Kyle Lacy, VP Marketing at Lessonly, sat down to talk about his marketing planning at Lessonly and how he prioritizes customer experience when building his plans.
Ramel Levin, VP Marketing at Stratoscale, discusses his approach to B2B marketing planning and how he evaluates the success of his marketing plans.
Among all the topics of discussion between CMOs and Finance/Management, one stands out as the most uncomfortable of all. Budget increase requests. Discussions relating to
Ahin Thomas, VP Marketing at Backblaze, joined us to talk about his approach to marketing planning, testing new channels and organizational alignment.
The relationship between marketing and finance is one filled with misunderstandings, poor communication and lack of transparency. Here’s how to fix that!
Andrew Capland, Director of Marketing at Wistia, joined us to talk about his approach to marketing planning and how he breaks down his goals into an actionable marketing roadmap.