Kyle Lacy, VP Marketing at Lessonly, sat down to talk about his marketing planning at Lessonly and how he prioritizes customer experience when building his plans.
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Ramel Levin, VP Marketing at Stratoscale, discusses his approach to B2B marketing planning and how he evaluates the success of his marketing plans.
Among all the topics of discussion between CMOs and Finance/Management, one stands out as the most uncomfortable of all. Budget increase requests. Discussions relating to
Ahin Thomas, VP Marketing at Backblaze, joined us to talk about his approach to marketing planning, testing new channels and organizational alignment.
The relationship between marketing and finance is one filled with misunderstandings, poor communication and lack of transparency. Here’s how to fix that!
Andrew Capland, Director of Marketing at Wistia, joined us to talk about his approach to marketing planning and how he breaks down his goals into an actionable marketing roadmap.
The ability to create marketing goals that directly correlate with the success of the underlying business is an important skill for marketing leaders in any company type.
Max Altschuler, VP Marketing at Outreach, gave us his perspective on the importance of aligning your organization around your marketing plan and constantly testing new marketing channels.
Randy Frisch, Chief Marketing Officer at Uberflip, talk about the importance of data analysis and forecasting when marketing planning.