Multi-Touch Attribution reporting tools like Bizible (Marketo Measure) hide insights about what drives revenue, what wastes money, and why, beneath rigid dashboards.
InfiniGrow gives you tools to drill down and find them.
Marketo Measure is a multi-touch attribution reporting tool.
InfiniGrow is an ad hoc attribution and analytics tool. Big difference.
Attribution reports raise more questions. We give you tools to find more answers.
[Data Ops]
Marketo Measure uses basic data workflows like de-duplicating contacts, channel mapping, and data standardizing. These are not robust enough workflows to ensure data accuracy—at all.
We give you over a dozen advanced data operations workflows and settings you can customize once to ensure immaculate data hygiene and accuracy. Never doubt your data again.
[Automated Root Cause Analysis]
Marketo Measure restricts analysis to static reports and dashboards. But dashboards tell you what happened, not why it happened or what to do next.
InfiniGrow automates root cause analysis so you can move beneath your dashboards and find and fix the segments, channels, and campaigns responsible for pipeline decline.
[AI Answers]
In Marketo Measure, you need to build a new report (or wait on your data wizard or CX manager to do it for you) to answer every new ad hoc question.
In InfiniGrow, we make it easy to drill down into your data—on your own, in real time—so you can answer any series of GTM questions as they arise, without building a single report.
[Optimal Journey]
Attribution reports alone lack the depth, context, and flexibility to understand your true drivers of growth. So we don’t limit you to them like Marketo Measure does.
We show you the segments, buying groups, tipping points, bottlenecks, and purchase patterns involved in closed/won journeys that MTA models or lift analysis ignore.
[Spotlight]
You don’t need data expertise or technical skills to build reports, answer GTM questions, or surface actionable insights in InfiniGrow like you do in Marketo Measure.
We eliminate the need for data expertise or technical skills using “guided analytics” like drill down suggestions, AI answers, automated root cause analysis, journey summaries, and more.
No longer flying in the dark. the ability to not just attribute the impact of our spend but to plan efficiently is a fundamental game-changer in Marketing.
The ROI is too good to miss.
From a holistic view to super
in-depth analysis, InfiniGrow is giving us a true insight into our Marketing ROI and answers all of our business questions
InfiniGrow is my radar, without it I wouldn't be able to make decisions as clearly,as quickly or with the same amount of confidence as I would like to.
With InfiniGrow we get data driven insights and make better faster business decisions