Move Beyond Attribution Reporting With InfiniGrow

Multi-Touch Attribution reporting tools like Bizible (Marketo Measure) hide insights about what drives revenue, what wastes money, and why, beneath rigid dashboards.

InfiniGrow gives you tools to drill down and find them.

Stop dashboarding your data.
Start understanding it.

Marketo Measure is a multi-touch attribution reporting tool.
InfiniGrow is an ad hoc attribution and analytics tool. Big difference.

Marketo Measure (Bizible)

  • Data Access: Limited access to customer journey data, restricted to pre-defined MTA models and static reports or dashboards
  • Channel-Focused: Emphasizes channels or touchpoints (“lead sources”) rather than holistic customer journeys
  • Credit Allocation: Primarily focused on attributing credit to specific channels or campaigns, either through MTA or reporting
  • Static observations: Hides deep insights about what drives revenue and what wastes money behind static reports
  • Division: Creates friction between marketing and sales by assigning credit to lead sources

InfiniGrow

  • Data access: Unrestricted access to explore and investigate customer journey data in real time—with or without MTA models or reports
  • Buyer-Focused: Emphasizes buying behavior and its influence on pipeline at every stage of the customer journey
  • Pipeline Diagnosis: Designed to find and fix pipeline challenges by making root cause analysis easy for non-technical marketers
  • Ad hoc insights: Drills down into live data in real time to answer specific and immediate go-to-market questions as they arise
  • Unity: Aligns marketing and sales by uncovering shared revenue drivers

Why customers choose InfiniGrow
over Marketo Measure

Attribution reports raise more questions. We give you tools to find more answers. 

[Data Ops]

Build trust in your data with advanced settings

Marketo Measure uses basic data workflows like de-duplicating contacts, channel mapping, and data standardizing. These are not robust enough workflows to ensure data accuracy—at all. 

We give you over a dozen advanced data operations workflows and settings you can customize once to ensure immaculate data hygiene and accuracy. Never doubt your data again.

[Automated Root Cause Analysis]

Uncover root causes hiding beneath dashboards

Marketo Measure restricts analysis to static reports and dashboards. But dashboards tell you what happened, not why it happened or what to do next

InfiniGrow automates root cause analysis so you can move beneath your dashboards and find and fix the segments, channels, and campaigns responsible for pipeline decline.

[AI Answers]

Answer ad hoc GTM question in real time

In Marketo Measure, you need to build a new report (or wait on your data wizard or CX manager to do it for you) to answer every new ad hoc question. 

In InfiniGrow, we make it easy to drill down into your data—on your own, in real time—so you can answer any series of GTM questions as they arise, without building a single report. 

[Optimal Journey]

Stop fighting over credit, start understanding buyers

Attribution reports alone lack the depth, context, and flexibility to understand your true drivers of growth. So we don’t limit you to them like Marketo Measure does. 

We show you the segments, buying groups, tipping points, bottlenecks, and purchase patterns involved in closed/won journeys that MTA models or lift analysis ignore.

[Spotlight]

Reduce dependence on data teams

You don’t need data expertise or technical skills to build reports, answer GTM questions, or surface actionable insights in InfiniGrow like you do in Marketo Measure. 

We eliminate the need for data expertise or technical skills using “guided analytics” like drill down suggestions, AI answers, automated root cause analysis, journey summaries, and more.