Go Beyond Marketing Performance Management!

InfiniGrow enables you to make data-driven decisions about where to allocate your marketing budget to hit your KPIs.

Used as a secret sauce of

Leading B2B marketing teams

Why InfiniGrow over Allocadia?

Unlike Allocadia and other standard MPM systems, InfiniGrow uses advanced AI to analyze your historical performance and external market data to provide you with actionable intelligence and recommendations about where to allocate your budget and where to focus your marketing activities to attain your KPIs and drive performance.


  • Spreadsheet replacement
  • Track and plan your budget
  • Complex, long onboarding
  • Made for large corporates
  • You still need BI and Attribution solutions


  • AI-driven budget optimization
  • Automatic Attribution and planning
  • Simple setup, short time-to-value
  • InfiniGrow is made for marketers of all sizes
  • Automatically collect and analyze your spend and results

What can InfiniGrow
do for you?

Centralize your data

Never worry about a broken UTM or an unmatched lead ever again. Clean, connect and consolidate all of your marketing, sales, and financial data.

  • Connect your CRM, marketing automation and all the other tools in your marketing stack.
  • Unify your cost and performance data into one, centralized view.
  • Get real-time visibility into your marketing plans, investments, performance and goals.

Know how marketing impacts results

Measure the business impact and ROI of your activities across channels and assets with data-driven multi-touch attribution.

  • Uncover the exact impact of any activity or investment across channels and KPIs, using advanced multi-touch attribution analysis.
  • Quantify the effectiveness and efficiency of each channel, campaign, and content piece.
  • Show bottom-line business return on marketing investments.

Plan your marketing based on data

Find out if you’re on track to hit your KPIs by predicting the outcomes of different budget allocations, across all your marketing efforts.

  • Forecast the results of any budget scenario and build the most effective marketing plan.
  • Adjust your plan on the fly when data indicates that results can be improved.
  • Turn your marketing organization from a cost center into an investment center.

Optimize your marketing budget allocation

React quickly and make faster decisions by turning marketing analysis and budget planning into a single, iterative process.

  • Get AI-generated recommendations about where to allocate your budget to maximize results.
  • Benchmark your performance against your goals and know what to do to reach them.
  • Explore new channel opportunities and get guidance on reallocating budgets across new and existing channels.

Connect, clean, and map

All your marketing data with a few clicks