From Zero to
Revenue Marketing.

Unified attribution, forecasting, and budget planning for revenue-driven MOPs

B2B marketers fail because of two major data pitfalls

Properly measuring impact of marketing given data issues

Because of the long sales cycle in B2B, it takes time for marketing campaigns to show their impact. Moreove, since you are running multiple marketing channels, you end up with siloed data sets that don’t aggregate into one dashboard well.

Testing and iterating following your marketing activities

It’s hard to bridge the gap between data analytics and planning, even if you have everything in place to measure your marketing activities. Your decision making should be based on an iterative process, and that requires another level of long-term revenue marketing methodology.

Solve these challenges by implementing a revenue marketing methodology

Transform your marketing into a measurable, predictable and revenue-driven methodology, AKA revenue marketing. You need to invest in a process to test things, an iterative optimization process that connects analysis and planning.

Unify & Structure

your marketing data

Analyze & Attribute

revenue impact

Forecast

business results

Optimize

your budget planning

Before revenue marketing

  • Marketing is focused on vanity metrics
  • Marketing is driven by guesswork
  • Marketing data is a complete mess
  • Manual reporting, analysis, and optimization
  • Tons of spreadsheets to manage marketing

After revenue marketing

  • Marketing is revenue-focused using attribution and statistics
  • Marketing is driven by clean data and forecasting
  • Marketing data is unified and actionable
  • Automated processes to keep you on target
  • Unified and dynamic data analysis and planning

Here’s how InfiniGrow helps you with revenue marketing

InfiniGrow is built to enable the revenue marketing process all the way from zero to a revenue marketing machine.

Goal setting

Enter your revenue goals, and it will be seamlessly integrated as a lighthouse within your analysis and planning dashboards.

Unified view of marketing

Build a marketing data structure that connects all your channels, customer journeys and marketing spend.

Data-driven decision making

Discover what to do next by answering any business question you have. This will lead to an iterative marketing process.

Measurement and analysis

Model your data to see the true impact of every activity, with automatic attribution and ROI analysis.

Budget planning

Move from static spreadsheets to a live marketing plan that helps you forecast revenue outcomes.

Implement revenue marketing and give marketing a seat at the table