From Zero to
Revenue Marketing.
Unified attribution, forecasting, and budget planning for revenue-driven MOPs
Unified attribution, forecasting, and budget planning for revenue-driven MOPs
Because of the long sales cycle in B2B, it takes time for marketing campaigns to show their impact. Moreove, since you are running multiple marketing channels, you end up with siloed data sets that don’t aggregate into one dashboard well.
It’s hard to bridge the gap between data analytics and planning, even if you have everything in place to measure your marketing activities. Your decision making should be based on an iterative process, and that requires another level of long-term revenue marketing methodology.
Transform your marketing into a measurable, predictable and revenue-driven methodology, AKA revenue marketing. You need to invest in a process to test things, an iterative optimization process that connects analysis and planning.
InfiniGrow is built to enable the revenue marketing process all the way from zero to a revenue marketing machine.
Enter your revenue goals, and it will be seamlessly integrated as a lighthouse within your analysis and planning dashboards.
Build a marketing data structure that connects all your channels, customer journeys and marketing spend.
Discover what to do next by answering any business question you have. This will lead to an iterative marketing process.
Model your data to see the true impact of every activity, with automatic attribution and ROI analysis.
Move from static spreadsheets to a live marketing plan that helps you forecast revenue outcomes.